I was going for the shiny metallic look before. But it was too plain I think. I tried the dripping blood idea. I thought of it a while ago, and then Garg mentioned it. I still wasn't going to do it, but then my wife looked at it and independently thought of adding blood dripping into puddles too. I also made the ork axe shield logo 3d and made the background more rough.
I think I'm going for simple, uniform, and legible. Any comments?
